Cocacola hbcs 2010 social responsibility report focuses on the sustainability issues that matter most to our stakeholders and our business. Sustainability our sustainable initiatives cocacola gb. Did you know that we give back at least 1% of the companys operating. Be a responsible citizen that makes a difference by. Is coke cola using corporate social responsibility csr to. According to the coca cola corporate social responsibility report 2010 the csr program of the company is the following. Led by coca cola, one of the worlds most valuable and recognizable brands, our companys portfolio features 17 billiondollar brands including diet coke, fanta, sprite, coca cola zero, vitaminwater, powerade, minute maid, simply, georgia and del valle. Consumerism, brand image, and public interest in a globalizing india, 2007 cultural anthropology 22, no. We use cookies to optimise our website to provide you with the best, most relevant experience. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic.
Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. Safety management system standards cocacolas code of business conduct commitment to its employees right to form unions c o m p l i a n c e c h o i c e. Cocacola learns a tough lesson about corporate sustainability. Coca cola coca cola india was established as the indian subsidiary of the usbased coca cola company coca cola in 1993 keeping in mind the fact that it was one of the largest beverage companies in india, coca cola india said it had made csr an integral part of its corporate agenda the company used large amounts of water and energy in its. Sep 05, 2006 in january 2006, the university of michigan suspended the purchase of cocacola products on its campus. Most of cocacola hbcs corporate contributions are managed by its country operations. Philanthropy to corporate social responsibility cokes. Aug 08, 2011 the cocacola operation in brampton has shown that there are advantages to thinking outside the box. Corporate social responsibility 1 the effects of corporate social. Coca cola has been experimenting with various methods of recycling in order to both improvise upon or maintain profits and contribute towards the environment. Corporate social responsibility of cocacola company by.
The corporate social responsibility initiatives on coca. Definition of corporate social responsibility csr literatures suggest two types of definitions for csr. Coca cola has had a sustainability plan in place since quite a few years. Cocacola corporate social responsibility and sustainability berlandie benoit professor altamirano monroe college. Coca cola sustainability essays 922 words bartleby. Coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Social responsibility may be a corporatelevel strategy with specific objectives. A video on coca cola and its corporate social responsibility. This is expressed through the actions of the company in the following areas. Cocacola amatil limited cca is a bottler of nonalcoholic readytodrink beverages in the asiapacific region and a cocacola bottler. In june 2014, the uttar pradesh pollution control board in north india ordered that coca cola bottling plant operating in village mehdiganj, immediately be closed for studentshare our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Cocacola and corporate citizenship by jackie hayes under contemporary globalization, corporations have achieved a size and scope unparalleled to any other time in history may 24. The cocacola quality system on par with iso 9001, iso 14001, ohsas 18001 subscribes to the global food safety initiative and other food safety regulations. Cocacola csr assignment corporate social responsibility.
Coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Coca cola has sought to advance the development of a recyclingbased society and design consumerpreferred, resourceeffective packaging, to encourage recovery and reuse. It manufactures beverage concentrates and syrups, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers, as well as some finished beverages, which it sells primarily to distributors. If coca cola has successfully applies its corporate social responsibility, it would attract a great number of consumers to accept its brand. Social responsibility may be part of the marketing mix based on the situation analysis.
Contact information director media and public affairs. The corporate social responsibility of coca cola amatil in accordance with the economic, ethical and discretionary framework can be stated as follows, the coca cola amatil provided its consumers with the significantly high quality of products such as food and beverages. Safety management system standards cocacolas code of business conduct commitment to its employees right to form unions c. When kent took over as ceo in 2008, women held 23 percent of the senior management roles at cocacolathat number has now risen to above 30 percent. Corporate social responsibility and competitive advantage. Theimportanceofsocialresponsibilityacocacol business case. Although coca cola tries to handle all these issue the one i feel one that is morally right is trying to help the community as much as possible. Coca cola corporate social responsibility research. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. Coca cola social responsibility and sustainability 1742 words 7 pages. Corporate social responsibility 1 the effects of corporate social responsibility for coca cola theresa rice everest. Did you know that we give back at least 1% of the companys operating income. This case is about coca cola s corporate social responsibility csr initiatives in india. In an open letter to the calvert group and the interfaith center on corporate responsibility iccr, rogers challenges the groups designation of cocacola as socially responsible, with detailed documentation of cocacolas human rights, child.
This case is about cocacolas corporate social responsibility csr initiatives in india. Presentation topic global supply chain of coca cola. It will present a general outlook of the companys profile and its compliance with. Cocacola hbcs aim is to ensure that the companys contributions are made in accordance with this policy and the group community strategy. By continuing to browse the site you are agreeing to our cookie policy. Bringing light to ethiopia improves life for youth. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. It details the activities taken up by cocacola indias management and employees to contribute to the society and community in which the company operates. Cocacola corporate social responsibility coca cola.
Thats according to ray rogers of the corporate campaign in new york city. The coca cola company struggles with ethical crises. The ethos of social responsibility in a cocacola advertisement giovanna ike coan abstract. May 29, 2014 the ceo of cocacola on using the companys scale for good. King graduate school abstract large companies like cocacola, have always engaged in. Coca cola case study in corporate social responsibility. Corporate social responsibility of coca cola amatil sample. Coca cola and corporate social responsibility coca cola s position atop the branding world hasnt come easily, and its future there isnt guaranteed.
Mar 17, 2014 a video on coca cola and its corporate social responsibility. The company used an open source arrangement for ideas to practice sustainability at home. Traditional approach basically covers definitions before 1990 when most people viewed corporate social responsibility as a duty. Corporate social responsibility coca cola enterprises a business operates in an environment.
Cocacola is coopting the corporate social responsibility movement. The coca cola company manufactures, distributes and markets nonalcoholic beverage concentrates and syrups. Please see below for further details on cocacola hbcs selection and approval processes. They are taking 100% water from the surface of the world so they want to give it back to world. The theme of this campaign was social responsibility and the focus in the advertisement studied here is on. Coca cola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Coca cola india what is csr corporate social responsibility. The figure below illustrates the pattern of distribution of this fund in 20. Cocacola has sought to advance the development of a recyclingbased society and design consumerpreferred, resourceeffective packaging, to encourage recovery and reuse. Social activities in bangladesh as well as india pure water is very much unavailable coca cola doing business with that pure water. First of cocacola is currently working on community water programs. In 20 the cocacola company announced their latest corporate social.
At cocacola, csr is part of our commitment to establishing sustainable communities. A case study in cocacola, corporate social responsibility, and bluewashing. Apr 16, 2015 business ethics and corporate social responsibility 1. In january 2006, the university of michigan suspended the purchase of cocacola products on its campus. Pdf four case studies on corporate social responsibility. Coca cola corporate social responsibility researchmethodology. Under kents leadership, cocacola is seeking to revise its strategy through social responsibility initiatives, brand expansion, and company diversity. This case philanthropy to corporate social responsibility, cokes initiatives focus on the cocacola company coke, the 118yearold soft drink producer and usbased multinational, has engaged in various philanthropic and social initiatives in the communities where it operates, across the globe.
Corporate conscience corporate citizenship social performance sustainable responsible. Corporate social responsibility and competitive advantage at. Corporate social responsibility report coca cola icecek. The company has also been accused of discrimination and a case was filled in 1999 against the company for this offense. By respecting the finite nature of the earths water and resources the operation is implementing innovative business practices and contributing to the sustainability of communities while meeting the expectations of its stakeholders. Therefore, after the experience of some conflict, the csr initiatives of the company increase rapidly, facilitating to improve brand reputation, which would raise sales volume and benefit. Corporate social responsibility of coca cola company. Four case studies on corporate social responsibility sustainicum. Apply to production technician, roaster level i, production supervisor and more. Cca has operations in five countries australia, new zealand, fiji, indonesia and papua new guinea, manufacturing, selling and distributing a diversified product portfolio including carbonated soft drinks, water, sports and energy drinks, fruit juice. This case study focuses on the approach the cocacola company tccc takes to social responsibility. The content of this report is consistent with the global framework for corporate social responsibility established by the cocacola company tccc under four pillars of environment, marketplace, workplace and community.
Cocacola indias corporate social responsibilty strategy. Is coke cola using corporate social responsibility csr. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. The main objective of the csr program is sustainability. Cocacola india foundation the foundation in 2008 with a view to extend its corporate social responsibility csr initiatives to cover the community at large. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept. This article studies four multinationals apple, canon, coca cola, walmart in relation to their csr reporting. Cocacolas csr corporative social responsibility coursework. These programs are designed to support healthy watersheds and sustainable programs to balance the water used throughout our production process. At coca cola, csr is part of our commitment to establishing sustainable communities.
Cci corporate social responsibility and sustainability performance has been. Aug 25, 2015 coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Corporate social responsibility of cocacola company geographic reach strategy the company are adding noncarbonated products in their portfolio for growth fruit juice sports and energy drinks bottled water tea beverages company profile more than 200 countries worldwide operation. This research paper provides a theoretical investigation of the hypothesis that corporate social responsibility csr spending is an ideal lever for development therefore making it mandatory is effective on sustainable development. Cola system views sustainability as a prerequisite for business growth and the scope of our sustainability. Energy conservationclimate change reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to the 2007 baseline.
It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. The cocacola company manufactures, distributes and markets nonalcoholic beverage concentrates and syrups. Led by cocacola, one of the worlds most valuable and recognizable brands, our companys portfolio features 17 billiondollar brands including diet coke, fanta, sprite, cocacola zero, vitaminwater, powerade, minute maid, simply, georgia and del valle. The cocacola operation in brampton has shown that there are advantages to thinking outside the box. Coca cola amatil limited cca is a bottler of nonalcoholic readytodrink beverages in the asiapacific region and a coca cola bottler. Corporate social responsibility in the coca cola company. The corporate social responsibility initiatives on coca cola. Coca cola has the most aggressive lawyers in the world who ensure the companys rules are adhered to regarding where and how to sell the coca cola products. Corporate social responsibility of coca cola amatil.
This case philanthropy to corporate social responsibility, cokes initiatives focus on the coca cola company coke, the 118yearold soft drink producer and usbased multinational, has engaged in various philanthropic and social initiatives in the communities where it operates, across the globe. Business ethics and corporate social responsibility 1. The content of this report is consistent with the global framework for corporate social responsibility established by the coca cola company tccc under four pillars of environment, marketplace, workplace and community. Coca cola corporate social responsibility coca cola. Business ethics and corporate social responsibility. Although coca cola tries to handle all these issue the one i feel one that is morally right is. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by coca cola beverages croatia during the past four years has had a positive. Introduction about supply chain a supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer background info of company cocacola the global drink.
1187 1073 177 442 1003 885 1561 1393 1639 1179 706 141 735 708 323 611 398 722 265 550 684 32 499 368 1415 588 20 831 1249 393 1116 935 1103 186 1441 353